TikTok LIVE · Team Playbook

Everything your team needs to show up, rank up, and not miss a day.

A living reference for Community FEST 2026 — what the event is, how scoring works, what to do at each stage, and a checklist that tracks itself.

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01 · Overview

What Community FEST actually is

TikTok's biggest annual LIVE creator competition. Go LIVE consistently, earn points and diamonds, climb the leaderboard in your region — then globally.

2M+
Creators competed in 2025
3rd
Year running, growing every year
~8wk
Total event duration
🌍
Ends with in-person global events

Competition

Daily leaderboards, regional first then global, updating in real time throughout each stage.

Diamonds & Points

Viewer gifts convert into diamonds. More diamonds, higher rank. Missions add flat bonus points.

Creator Academy

Free workshops on @tiktok_livefest covering community building, engagement, and growth.

Match Mania

A bracket-style global tournament: Regional → Group Stage → Global Finals, head-to-head.

Bottom line: this is a marathon, not a single big night. Consistency compounds — start strong on June 18 and don't let up.
02 · Schedule

The full timeline

Whichever card has the gold outline below is the stage currently underway — it updates automatically based on today's date.

All times are Eastern. Rankings sync continuously, so early momentum in the day matters — not just peak hours.

June 26 – July 2 overlap: Global Stage and the Match Mania Regional Qualifier run at the same time. Pace your energy — both count toward your standing.
03 · Scoring

How you rank & score

Diamonds are the primary currency. Everything else — Bonus Hour, missions, Fan Club — is a multiplier or top-up on that base.

Primary currency: Diamonds

Viewer gifts during your LIVE convert to diamonds based on gift value. More diamonds, higher rank — this is the core mechanic.

Two leaderboards

You have an individual rank, and your team contributes to a regional team rank. Both matter during the Regional Stage.

How points add up

Viewer sends a gift

Roses, Super Chats, special gifts, Heart Me, and more.

Converts to diamonds

TikTok calculates the diamond value based on the gift sent.

Bonus Hour doubles it

Bonus Hour stacked with Double Blast multiplies points by 2×.

Missions add flat points

Daily in-app tasks contribute bonus points on top.

Leaderboard updates

Rankings sync live throughout the day, not just at the end.

Critical scoring rules

Consistency beats one big night

A steady daily stream outperforms a single huge push — TikTok rewards momentum over time.

Bonus Hour = your best hour

One daily 1-hour 2× multiplier. Use it during your highest-traffic window.

Double Blast stacks

Viewer-triggered Double Blast stacks with Bonus Hour — coordinate both for maximum points.

Fan Club & Super Fans count

Their activity directly contributes to your event score — keep them engaged throughout.

Don't wait for the last day. Rankings are built throughout the stage — late surges rarely overcome creators who stayed consistent.
04 · Stage 1
June 18 – 25

Regional Stage

8 days where momentum is built or lost. You're competing against creators in your region for placement — rankings reset before Global, so this stage is purely about qualifying.

Regional Goal

Stay close enough to the top that a strong push on the final day can land you in qualification range.

Day-by-day focus

DAY 1
June 18

Strong Open

Go LIVE early. Set the tone. Announce Community FEST to your community.

DAYS 2–3
June 19–20

Build Rhythm

Stream consistently. Use Bonus Hour. Start Fan Club activity.

DAYS 4–5
June 21–22

Mid-Week Push

Check ranking. Use battles if close. Keep community engaged with missions.

DAYS 6–7
June 23–24

Alert Agency

Notify your agency if close to qualifying. Plan a coordinated push for the final day.

Top priorities this stage

Stream every day

Missing even one day costs significantly. Set a minimum daily stream time and stick to it.

Use Bonus Hour smart

Pick your highest-traffic hour and coordinate with your community to gift specifically during it.

Activate Fan Club

Push viewers to join via Heart Me. Super Fans add extra points — more active members, more consistent support.

Communicate early

Tell your agency as soon as you're close to qualifying — don't wait until the last day.

05 · Stage 2
June 28 – July 2

Global Stage

The high-energy final push. You're now competing globally, not just regionally — every session counts, and so does your community showing up.

Global Goal

Maximum visibility. All features active. Planned push sessions, with supporters lined up and ready.

Prep this now — before June 28

Lock your stream schedule

Know exactly when you're going LIVE each day. No improvising during Global Stage.

Alert your community

Post early. Tell them the dates, what's at stake, and when to show up and gift.

Plan your Bonus Hours

Decide your daily Bonus Hour window and coordinate Double Blast activations with Super Fans.

Brief your agency

Share your schedule and push moments with your agency so they can amplify at the right times.

During Global Stage

Keep streaming consistently

Daily LIVE is still mandatory — the gap between you and competitors is built on showing up.

Rally community every session

Open with a clear ask: "We're in Global, here's how to help." Make it simple.

Support other creators too

Cross-support with other creators — their off-hours audience can flow to your LIVE.

Check Discord + agency daily

Your agency posts strategy updates, bonus windows, and ranking alerts there in real time.

Global Stage is energy + planning. Have your schedule, supporters, and push moments locked in before June 28.
06 · Tournament

Match Mania — the tournament

A separate bracket-style global LIVE tournament running alongside Community FEST. Head-to-head match-ups, with your community supporting you in real time to advance.

Round 1

Regional Qualifier

June 26 – July 2
🌎 Regional match-ups⚡ Head-to-head battles🗳️ Viewer support votes🏆 Top creators advance

Runs while Global Stage is also live (June 28 – July 2 overlap) — manage your energy, since both require active participation. Win your regional bracket to move to Group Stage.

Round 2

Group Stage

July 4 – July 7
🌍 Cross-region match-ups⚔️ Elimination rounds📣 Community rallying critical

Harder competition — you're now against winners from every region. Your community needs to be primed across multiple sessions during this window.

Championship

Global Finals

July 9 – July 11
🏆 Top creators worldwide🔥 Maximum energy required🌐 Global audience

The final championship — winning here means global recognition. The whole event wraps in August 2026 with in-person celebrations worldwide.

How to win Match Mania

07 · Tools

Features cheat sheet — use all of these

Nothing here is optional. Every feature adds a small edge, and the edges compound.

Entry gift · 1 coin

❤️ Heart Me

Sent once per day to join your Fan Club. Signals loyalty and return presence to the algorithm — push it every stream.

Community tool

Fan Club

Viewers who send Heart Me join, unlocking perks like private chat, emotes, and badges. More active members, more consistent gifting.

Premium tier

⭐ Super Fan

Your highest-tier supporters, replacing old subscriptions. Their activity contributes directly to your event score.

2× multiplier

⏰ Bonus Hour

A 1-hour daily window where all points double. Your single most powerful lever — don't waste it.

Viewer activated

Double Blast

Viewers can trigger this multiplier mid-LIVE. Coordinate with Super Fans to stack it on top of Bonus Hour.

Event feature

Community Gifts

Special event-only gifts that count more than regular gifts toward both diamonds and Community FEST tracking.

LIVE tool

📋 Bulletin Board

Pin announcements and CTAs inside your LIVE: "Gift Heart Me," "We're in Bonus Hour," "Vote now in Match Mania."

Bonus points

Special Gift Match Bonuses

During matches, specific gifts trigger bonus multipliers. Know which ones in advance and brief your community.

Pro move: Bonus Hour + Double Blast at the same time is your highest-point session of the day. Coordinate this window with your Super Fans every single day.
08 · Action Plan

Checklist — know it, do it, win it

Tap to check items off. Your progress is saved automatically, even if you close this page.

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Show Up

Miss nothing. Every LIVE session counts.

Stay Consistent

Consistency beats a single last-minute push, every time.

Communicate

Keep your agency informed — they can only help if they know where you stand.